Samsung’s The Frame Pro 4K Vision AI Smart TV masterfully blurs the line between high-end television and elegant home décor. Designed to enrich your living space even when powered off, it features a refined Art Mode that turns the screen into a digital gallery, displaying curated masterpieces or your own photos. Its anti-reflection matte display mimics the texture and look of real canvas, dramatically reducing glare to enhance realism—making art pieces and images appear impressively lifelike from any angle.

Beneath the artistry lies powerful performance. The NQ4 AI Gen2 Processor uses deep-learning algorithms to intelligently upscale all content to near-4K quality, preserving detail and clarity across various resolutions. Whether you’re enjoying cinematic content, a high-action sports match, or personal media, the TV automatically adjusts picture sharpness and sound clarity to suit both the ambient environment and the type of content on screen. With Vision AI, this experience becomes even more refined, as the TV adapts in real-time for optimised brightness, colour, and audio balance—ensuring every scene feels perfectly calibrated.

Aesthetically, The Frame Pro is as customisable as it is stylish. Interchangeable bezels in multiple colours and finishes let you tailor the look to suit your home’s design language. The included Slim-Fit Wall Mount enables flush wall installation, reinforcing the illusion of a framed work of art rather than a television. To keep the focus on the display, a wireless connection to Samsung’s One Connect Box simplifies cable management by allowing your external devices to be placed up to 10 metres away.

Additional intelligent features like Click to Search, Samsung Food, and Live Translate use AI to augment your everyday viewing, offering real-time information, translations, and even recipe suggestions directly on screen. Whether you're decorating a room, hosting a gathering, or enjoying a quiet night in, The Frame Pro elevates both your entertainment and your interior style.