Samsung’s The Frame 4K Vision AI Smart TV reimagines the television as a work of art, merging advanced technology with an elegant, decor-enhancing design. When switched off or idle, it transforms into a customisable art display through Art Mode, showcasing personal photos or curated masterpieces from the Samsung Art Store. Its anti-reflection matte display significantly reduces glare, giving images and artworks a canvas-like texture that appears true to life in any lighting.

Powered by the intelligent NQ4 AI Gen2 Processor, The Frame enhances your everyday content by upscaling visuals to 4K and optimising sound and picture settings automatically. Vision AI works in tandem with the processor, sensing environmental conditions and scene types to adjust colour, contrast, and clarity in real time—ensuring optimal visual and audio fidelity at all times.

The design is as functional as it is stylish. With customisable bezels in a variety of colours and styles, The Frame can be tailored to suit any interior décor. It comes with a Slim-Fit Wall Mount that allows flush installation against the wall, completing the illusion of a traditional picture frame.

A single translucent cable connects the screen to the discreet One Connect Box, keeping clutter out of sight and preserving the minimalist aesthetic. Additionally, Samsung’s user-friendly Tizen OS and Smart Hub offer instant access to streaming services, voice control, and SmartThings integration for a more connected home experience.